Eric Madsen | Consistency: How Starbrite Opaque Measures up | Graphic design | 1998
Designed for Weyerhaeuser Paper Company

CLIENT
Weyerhaeuser Paper Company
Unisource Worldwide, Inc.

ASSIGNMENT
The Weyerhaeuser Paper Company needed a promotional marketing piece which would showcase the ability of Starbrite Opaque to print consistently.  Starbrite Opaque is an uncoated paper grade manufactured by Weyerhaeuser and marketed as a house brand by Unisource Worldwide.  Consistency is printing is one of the most critical factors in the selection of paper by all printing companies. The concept for the piece is built around the consistency of measurement, and features various measuring devices from clocks to compasses, including tools made to specify tolerances.

AUDIENCE
The audience for this piece is the national design and advertising community, as well as the medium to large commercial printing company market.